Word To The Wise! A Picture IS Worth A Thousand Words! – IMRAN™

I predict the end of differentiating between text and image files, with it all being seamless information available to us and our tools.

I was delighted to see this cool & powerful Microsoft feature in Office 365. Now you can search for words in your images in #Microsoft #Office365!

With such algorithms and more & more Artificial Intelligence in use in all types of software, I predict the end of differentiating between text and image files, with it all being seamless information available to us and our tools.

What do you think?

 

© 2017 IMRAN™

That’s Not A Phone Ringer, It’s The Death Bell For WindowsPhone – IMRAN™

On each proposed step I discussed, he laughed and said, “We are Microsoft, We do not need to do that.” And, “Developers are begging us to develop on our platform.”

Microsoft Windows smartphone sales collapse. Down 76%!” reports Computerworld.

That’s not a WindowsPhone ringing but death bell of Microsoft’s phone platform strategy that you do not hear, because when was the last time you heard a WindowsPhone ring except for the expensive product placements on TV shows and in movies? 

It was a mere $8-10 BILLION write off which destroyed the lives of tens of thousands of Nokia employees. Please stand by for a similar LinkedIn write off in 3 years for about $30 Billion. They could have cured Cancer or built 1000 hospitals worldwide with that money!

Imagine me, a MacOS lover from Day 1, working at Microsoft (in strategy / cloud / consulting though) for 3 years. Ironically, I was already sick and tired of the 200 years old iOS UI (user interface) that has STILL not changed since it launched, and the UXdesign (user experience getting worse) from Apple in EVERY area. 

So I was actually happy to see Microsoft’s WindowsPhone interface as one of the few things they did not steal from, I mean, copy from Apple, and something actually better. But, the problem was not the technology. It was, and likely still is, the people of Microsoft.

It is a company with MANY smart people who made so many stupid decisions again and again, but never learned. A most senior leader liked some ideas I had to build a WindowsPhone ecosystem. He connected me with an Indian guy (not Satya Nadella) who was the VP responsible for WindowsPhone app and ecosystem development. I wish I remembered his name now. 

On each proposed step I discussed, he laughed and said, “We are Microsoft, We do not need to do that.” And, “Developers are begging us to develop on our platform.”

I wish I could have recorded that conversation for entertainment value alone.

Imran Anwar

From “It Just Works” To “It May Still Work (After Apple Software Update)”! – IMRAN™

Another update another set of news items saying: “Apple working on a fix for iPad Pros bricked by iOS 9.3.2” or some other device bricked by yet one more of its glitchy device destroying updates

Questioning Rotten Apple Not Approved In PC (Politically Correct) Fawning Media? – IMRAN™

iOS and its boring icons are still brain dead and have not evolved since iPhone started. I barely have to life my WindowsPhone screen and still can see who emailed me, what the weather changed to, what the latest news are, what someone said on FaceBook, see my photos rotate, ALL on the home screen without touching the phone. Yes, the Apple ecosystem still has a million more apps but after my initial craze which led me to have 1100+ apps on iOS, I have been aggressively deleting apps since only a handful are actually used. Of those about 80% are available to me on WindowsPhone too.

I have been an Apple user for 30+ years, and a Mac bigot since 1984. Even though my day job is at Microsoft and I use Windows laptops, Surface, Windows Phone Lumia, my personal life’s work is invested (and sort of locked) in the Apple ecosystem.

Even my MS colleagues know, I would often be the only guy at an airport with a PowerBook laptop in a sea of Windows machines, which I was no fan of. But the decline in innovation and quality at Apple has been shocking. I’ve had MacBook laptops that had manufacturing defects that Apple hid and then stopped patching after warranty. I had to replace my iPhone 4S (a great device) three times because of static noise issues.

I cannot even buy an external fingerprint reader for Mac OS that would work while I have it built in my PC laptops. I have no touch on the latest Apple MacOS devices. The gorgeous near perfect keyboards of previous MacBook Pros now have been replaced by plastic types that even PC users match or exceed.

iOS and its boring icons are still brain dead and have not evolved since iPhone started. I barely have to life my WindowsPhone screen and still can see who emailed me, what the weather changed to, what the latest news are, what someone said on FaceBook, see my photos rotate, ALL on the home screen without touching the phone. Yes, the Apple ecosystem still has a million more apps but after my initial craze which led me to have 1100+ apps on iOS, I have been aggressively deleting apps since only a handful are actually used. Of those about 80% are available to me on WindowsPhone too. 

My latest iPhone 6 Plus has a lousy 8MP camera while my year+ old Windows Phone Lumia 1020 has 43MP that runs rings around it. But worse of all is the sheer number of painful experiences I have had and seen people report on Apple’s own boards is mind boggling.

I used to complain about Windows control-alt-delete but with Windows 8 and now Windows 10 coming plus Windows Phone and super cool Live Tiles the user experience is far more innovative than Apple’s. Samsung users tell me even on hardware that company is beating Apple in new features. But the latest shocking defect in Apple hit me today.

You know how Bluetooth connects different vendors products for 15 years but can you believe Apple’s latest MacBook Pro & iPhone 6+ fail to connect to each other even with latest Yosemite and iOS 8.1.1 !

In the old days all media did was predict Apple’s death and I would argue against it. Now I see Apple non-stop defect laden launches but hardly any media express outrage or show coverage over it. I am not hating on Apple because someone at MS wants me to. After all, as I said, I have been invested in the Apple ecosystem and even my most used Mac apps are from Microsoft, including Outlook, Office/Word/PowerPoint/Excel and especially OneNote.

It is a pretty incredible switch of roles that I did not have any mail loss, data loss, issues moving from Windows 7 to Windows 8 and even Windows 10 Preview but I lost days of effort to resolving about a dozen separate known bugs and defects in upgrading the MacBook Pro to Yosemite and the iOS devices to iOS 8. That is definitely not how the yesterday’s gold standard of user experience and quality, Apple, worked. Is anyone a clear winner in that user experience war. Not right away. But at least today Apple’s clear lead in that area is gone. 

That is why the next personal devices I am lusting for are not Apple gadgets but the Microsoft Surface Pro 3, an Xbox One and a Microsoft Band. Hint, hint, if you really love me, and of course you do 🙂 , Christmas is around the corner. Just kidding!

What do you think?

Keep A Finger On The Pulse Of Fingerprint Readers In Gadgets

..despite being eligible for the new iPhone 5 upgrade from AT&T, I did not see any compelling reason to buy this one..

By now everyone has probably seen the news about Apple‘s recently launched iPhone 5S. Even as an old time iPhone fan, I had stopped buying new ones since the iPhone 4S. The iPhone 5 had not given me any compelling reason to buy one either. Ironically, in that period of time, even as an old time Mac user and past critic of old versions of Windows, I joined Microsoft

I did not immediately get a Windows Phone (even though I was losing out an employee discount) and waited until the phone I really wanted came out….. The Nokia Lumia 1020 WindowsPhone 8, with its 41MP mind-blowing smartphone camera, which I bought without a discount or employee rebate. I still kept and use my iPhone 4S, because of the many apps I had bought over the years, and music that is tied to iTunes/Apple at present.

I was very hopeful for a truly innovative iPhone 5S, because, even though Apple’s phone is now a direct competitor to my employer’s recently acquired smartphone business, I believe innovation at one leading competitor benefits us all, as others have to work hard, invest in innovation and build great devices and services around them.

But, try as I might, despite being eligible for the new iPhone 5 upgrade from AT&T, I did not see any compelling reason to buy this one, at least yet, while my 4S is working fine. The only thing that I found of some interest was the fingerprint reader Apple built in, based on a company it had bought not too long ago.

I have always been a fan of natural interfaces or input devices. 

Ironically, my first fingerprint reader was actually a Microsoft branded one I bought for one of my PCs in the days I was a big time Mac fan.

A few years ago I discovered Authentec‘s USB readers and bought several, especially as they could work on my Macs and my PCs.

Some time later their prices dropped drastically and I found Apple had bought the company. So, predicting that the next generation iPhone would have fingerprint capability was not a leap of genius. 

However, I have to say my experience with the Authentec USB pluggable fob readers was frustrating, to the extent I do not use them anymore. Sometimes it would take half a dozen attempts of aligning the finger, the reader and Jupiter with Saturn before it would accept the print. I found simply typing in my complex password took less time and frustration.

Ironically, now that my current position is with Microsoft, I am happy that the technology is becoming more mainstream even if launched by a competitor. Such wide distribution of technology features leads to a greater pressure on everyone to improve the technology. (Remember how frustrating BlueTooth was early on?).

I have a fingerprint reader built into the new Lenovo Windows 8 (now. 8.1 🙂 ) laptop I got earlier this year, and it works smoothly, quickly and without trouble (so far!).

So, I am hoping to see more of that technology in other laptops and smartphones. Let the new game begin…. Touch And Go (Innovate!).

 

 

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Why I Would Never Recommend A Lenovo Thinkpad Laptop To Anyone

WARNING: You need to buy a matching Samsonite luggage set for this, not to protect the laptop but to protect other people’s luggage from it. Get a set of two, one for the boulder sized laptop and the other for the power adaptor just slightly lighter than a concrete block.

Even as a then Mac bigot the Lenovo (then IBMThinkPad with a writing pad and touchscreen was one of the few times I had bought a Windows laptop.

Fast forward to 2013 and I was given a brand new Lenovo W530 for work and hate it (though much less than the lousy new HP Ultrabook).

In 2013 a no touchscreen Microsoft Windows 8 laptop is funny enough, but it is designed by a team of truck designers or drivers. They put a 15 inch non-touch screen in a body bigger than most 17″ laptops. And about as elegant.

WARNING: You need to buy a matching Samsonite luggage set for this, not to protect the laptop but to protect other people’s luggage from it.

Get a set of two, one for the boulder-weight laptop and the other for the power adaptor just slightly lighter than a concrete block.

It has the weakest speakers on any laptop I have ever owned, and the world’s most atrocious sandpaper textured trackpad that often requires multiple attempts to register movement.

And what can I say about the Lenovo web site designed by those who were rejected for mail room janitor jobs….

The site asks you for a 4-25 character ID, which it later rejects because you used non-AlphaNumeric characters, like a period in the name. They of course do not state it before you have clicked submit.

You write a short review and THEN the site does not accept it because it has “too much text”… but it does not tell you what the text limit it. This is the last time I will go to their web site….

Though Windows 8 has been rock solid on this and I have not had any crashes at all since I got it, the hardware is the worst ever from a company division that used to be IBM.

I cannot recommend this to anyone…. well, except my worst enemies. 🙂

UPDATE 09/09/2013

——————
As if things could not get worse, or as if to prove some latent tendency to feel pain and anger, I went to the Lenovo web site to look for some updated firmware and drivers. The made-by-Martians-for-Saturnites-living-on-Neptune interface would be funny if it did not make you cry for how you have to (or I had to) click on about a dozen or more links to display the drivers under various areas, and then to click on each of THOSE to see what the issue date was. If the date was later than the purchase date I downloaded it. (I did not download all because some were not relevant to me). When all was said and done, I dutifully and painfully installed each one by one… Until…

One of the update installers completed its work, asked for a reboot, which I allowed and then…

The Lenovo W530 stopped booting. It just stopped going past the Boot Menu, but instead of showing the various USB stick, external disk or even WIndows2Go on USB OS plus the internal drive, it simply showed ZERO boot devices available. In the meantime, the utilities area allowed me to run disk tests on the internal drive and memory etc. All came back 100% but the machine remained unbeatable. So, after spending one day trying to resolve that, I had to go in for a technician to try everything he could, and he had no luck either. FInally, the only way the machine was booted was with LAN startup and formatting and reinstalling the OS. That used up most of today. And now I have to dig for installers of all the files, not to mention the work in progress from the last few days that had not been backed up (since I am not at home in NY).

Word to the wise, Friends Don’t Let Friends Buy Lenovo.

 

[I also posted this product review on Amazon]

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From “Apple Forever” To “Apple? Whatever…”

Today, Apple is steadily losing people like me. I’ve been a Mac user since Apple created them, and have been a loyal user ever since. There was also a certain exclusivity to Apple products,

A contact of mine commented on my light-hearted FaceBook post about it being time to stop using Apple products like iPhone etc. 

She wrote, “Apple til I die”.

That made me think how in 1996Apple was written off for dead, and my web post (before it was called blogging) Imran Anwar’s Opinion on The Future of Apple Computers told Apple users not to give up hope as Apple would survive. Yet now I have no love for Apple now, which acts far more monopolistic than Microsoft was accused of with its Internet Explorer domination back then. 

Today, Apple is steadily losing people like me. I’ve been a Mac user since Apple created them, and have been a loyal user ever since. There was also a certain exclusivity to Apple products, the same market share as Mercedes Benz and BMW was not a bad thing to have with a company that was still profitable and made really cool stuff. But, even before I joined Microsoft, I had been getting fed up with Apple.

In the interest of full disclosure, since last year I have been working with Microsoft, on a strategy consulting project at the Department of Defense. But, my frustration with Apple, which began a few years ago, and has reached total disgust levels, is easily seen from my posts (many even deleted by the criticism-rejecting-content-Nazis at Apple’s discussion boards) on the Apple customer fora. 

More and more often flakier and flakier services (including being ripped off by the class-action lawsuit worthy Music Match that never worked, and the promised refund that was never delivered), major bugs Apple idiotically tried to ignore (antenna gate, the known but never acknowledge static noise bug in iPhone 4S), stupid ugly apps (like GameCenter, PassBook, etc. that you cannot delete and can’t even push to end of apps lists off the phone screen, Apple deliberately shoves them to front screen on reboots), the Maps app that various police departments have called LIFE-THREATENING-TO-USE, Apple’s total lack of variety in phone models, making iPhone 5 a bit longer and with no truly desirable new features, … the list goes on.. would be enough. But even the air of exclusivity is gone… on top of the actual ability to deliver major innovation.

I am not a fan of Android at all, but, I have to give credit to Samsung for really shaking things up in more and more categories, while Apple is playing defense even in segments it made commercially successful.

So, I am not dumping my dozen old Macs and MacBook Pros, iMacs and tens of thousands of dollars in Mac OS based software I bought. But even as an Apple tech (not company) fan, I did not buy the iPhone 5, I did not buy the iPad mini, I did not buy the MacBook Pro Retina, etc. {Though I apparently will need to spend money because the 2010 MacBook Pro I use is apparently one that has a known manufacturing defect. Apple will quietly replace the logic board on it — if you can afford to part with your machine for nearly a week — but I can’t do that as I had since then upgraded to a larger hard drive and do not know where my original drive is). 

I am not the only one from the core Mac loving Apple customers who find the company is due to be kicked off its high horse, that has been limping even more noticeably since Steve Jobs’ passing.

What are your thoughts? Do you think Apple will right itself, go back to innovation, and actually building quality products again?

PS Note, these are my personal opinions. I do not even work on any products or software for Microsoft but do strategy consulting for one of its clients.

Product Review: Eikon To Go USB Fingerprint Reader With Apple Mac + Windows Software

The product itself gets 3 stars, but the 4th star is for the fact that they made the effort to develop it for Mac, and even more so for how absolutely wonderful both the seller (reseller) and the manufacturer were to my emails about the bugs and frustrations I encountered.

I have always believed in the convenience of biometric devices. They have been hard to come by on Macs, but for many years I have used and appreciated a fingerprint scanner (infrared pad to USB) from Microsoft, that only worked on Windows, though sadly now does not work in Windows 7.

This Eikon fingerprint scanner is a USB plug in type for the Mac and comes with Windows software also. I tested and use it on both platforms, after buying from Amazon.

The product itself gets 3 stars, but the 4th star is for the fact that they made the effort to develop it for Mac, and even more so for how absolutely wonderful both the seller (reseller) and the manufacturer were to my emails about the bugs and frustrations I encountered.

It is finicky, it often takes 2-3 slides of the finger(s) or one slow very accurate swipe for it to work. Often I wonder if the 2-3 attempts are worth the hassle of using the device. On the other hand (no pun intended) it does log me in quickly when I do it “right”. Using it regularly and getting used to it provide the benefit that you can ( I did) make the password far more complex/long than when just typing it in my hand. E.g. &*mYpa$$word&*43!! Instead of just &*mYpas$$ etc.

The worst thing about the design is that it is useless to plug in to a typical MacBook Pro (i5 15″ for this case) when anything else is plugged in. It is too wide. So, it comes with a maybe 6″ USB extension, but then it makes it even less attractive, in visual and usage sense.

Now you have loose hanging thing twisted upside down or sideways sitting on the side of your laptop (as the cables often have an inherent ‘twist’ torque in them that flip the device on its side), and it is now even less usable as you almost have to grab is with one, hold it up firmly enough so you can swipe a finger from the other hand through it.

Since I use external USB keyboards with my MacBook Pros, I tried to plug it into the USB built in to Apple keyboards. No joy, as the device will not fit there and even if it did, it would be under the keyboard body and not usable. Hanging it by the USB tail extension I can use it but it will always move around, still requiring the 2 hand use, unless I scotch tape it. Then, it makes the laptop a little less mobile if I have to remove it every time I travel.

I am also disappointed that despite taking far more repetitions to learn a fingerprint than a 10 year old Microsoft infrared fingerprint reader (sadly not compatible with Mac or even Windows 7 now), it still needs the finger swipe to be so specifically accurate. But, it i doable, and when you get used to it, it does save time.

A plus is that I have it working on an office provided Windows 7 laptop. A disappointment is that it does not store finger prints on the device for MAC users. It does store the fingerprints for the Windows software! So, technically I think I can carry it to different Windows desktops/laptops without having to save fingerprints x 10 x 5 repetitions per finger on each machine, but for each Mac I would have to go through that process.

Based on just how cooperative the seller and the manufacturer have been, and the price, and overall tolerable usability, I am considering getting another unit so I can leave one taped to the desk and one to carry with me or use on the other laptop(s). Or, of course, I will be happy to buy the next great biometric device that comes out for my preferred platforms. 

But please be aware of the shortcomings (and advantages) before you order this or similar devices.

Imran Anwar

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Let’s Talk TV: How The Post-PC Era Enables Mac/PC To Dominate The Post-TV Era

With the visionary, one-man-industryial-revoltion-creator, Steve Jobs, gone, Apple has a chance to deliver on this vision. At the same time, competitors, from Sony to Samsung, Mitsubishi to Microsoft, Goldstar to Google, all have an opportunity to remake an industry and remake themselves. As a bonus, they could prove Steve Jobs wrong on his Post-PC contention.

I read an article in InfoWorld about the evolutionary paths of Apple‘s iOS and OS X operating systems. The more I thought about it, the more I became convinced that the next evolution of these operating systems is also an incredible opportunity for a parallel paradigm shift — from a newly emerging Post-PC to a Post-TV era. Here’s why.

In my opinion, there are many different options open to Apple, in what strategy to follow. That also means several options for the technology industry in general to contemplate, rather than wait for Apple’s moves and then trying to play catch up.

It would make perfect sense to see these “two” Apple operating systems (both with similar underpinnings) follow the typical development path — of launching bare essential features, adding features, improving usability, improving performance, and then bringing in new features to start the cycle over again.

In this next decade, all this will be happening in an area not just of convergence in the technology arena (from cloud computing for consumers and converged infrastructure data centers for corporations), but also the form and factor areas of consumer & technology products; the convergence of entertainment & communications; and melding of the time we spend living, working & playing.

Steve Jobs while presenting the iPad in San Fr...Image via Wikipedia
We had laptops/desktops, and we had smartphones/iPhones. Then came the late Steve JobsiPad. Even as a Mac and Apple fan from it’s launch as a company, a platform, and a way of life, I was not certain how big a market iPad would find. It went on to create a whole new market category.

More people increasingly expect to be able to do everything they can do on a laptop now on their iPad and even iPhone in many cases. And the reverse of that is an increasing expectation too. People want user interface, display quality, and app features from the mobile platform to be fit where appropriate on the desktop/laptop, the PC that is.

We can easily imagine retina quality laptop displays (requiring higher resolution handing in the computer OS), touch interfaces, etc. making their way into laptops and desktops.

By the very nature of us living in an increasingly mobile world, the lower price point for cell phones versus laptops, the greater convenience of tablets than carrying laptops, etc. we can obviously continue the market share of handheld mobile devices to grow over even increasingly ‘mobile’ wireless connected laptops.

But, much that I agree with Steve Jobs’ contention that we live in a Post-PC age, it does not, at least in my opinion, mean the end of the PC. Instead, it is my contention that there is a huge opportunity for laptop (and desktop) makers to avoid becoming the platform that dies out and instead to make it the coming second age of the PC.

At the very least they can build in 3D, much more powerful iterations of Siri-like (voice recognition and context driven intelligent assistant) logic on board, rather than requiring an internet connection as the iPhone 4S version requires. These are just some of the features they can add, but they also have a huge opportunity to pull a side-slide instead of being left behind in a paradigm shift.

Everyone agrees that the TV industry is ripe for massive change – one that even Apple and Steve Jobs failed to truly deliver on with AppleTV.

Image representing Apple TV as depicted in Cru...Image via CrunchBaseWith the visionary, one-man-industryial-revoltion-creator, Steve Jobs, gone, Apple has a chance to deliver on this vision. At the same time, competitors, from Sony to Samsung, Mitsubishi to Microsoft, Goldstar to Google, all have an opportunity to remake an industry and remake themselves. As a bonus, they could prove Steve Jobs wrong on his Post-PC contention.

Let mobile devices with cloud connectivity increasingly make Personal Computers less important for “Computing”. Instead, make PCs drive the TV experience that industry and society are ready for, even though they don’t know it.

Here is just one small bit of how I see this near-term future… [Long ‘Vision‘ Sentence Alert].

The ability to have the same device intelligently streaming exactly the programs we want to see on our big screen, the ads we are less likely to scream at, an ability to click a micropayment to skip a commercial at a particular cliffhanger moment, an ability to click our Likes or + on shows, specific scenes, even product placements, or characters, all while working on a video our 1080p iPhone or smartphone recorded that day, being edited in iMovie, automatically shared in the cloud, and onto new services that enable friends and fans to show appreciation (or make micro-payments) for our masterpieces, with built-in mechanisms for leading channels to track popularity of our creations on the fly in dynamic new content marketplaces, and bidding on them in real time, so they get added to their programming catalogs and we get paid… all while watching House on any TV in the house.

Welcome to the Post-TV PC/Mac. It is time for your company and you to think of Mobile representing the Post-PC world — with a parallel universe emerging, where the [PC/Mac/Your Product] is the hub of the Post-TV era.

Tech, television and electronics company leaders… Do touch that dial. Let’s change the channel(s).

What do you think? Have your people call my people. Let’s Talk TV.

© 2011 Imran Anwar
IMRAN.TV

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Clouds Over Cloud Computing? Raining On The Hype Parade

Clouds Over Cloud Computing? Raining On The Hype Parade

What’s In A Name? What’s In A Function? What’s In The Hype?
By Imran Anwar

A recent blog entry on Internet Evolution by Mary Jander, titled “Clouds May Finally Be Forming for IT” recently caught my attention. Mary wrote about how companies have started looking at cloud computing as an infrastructure platform for their business.

That got me thinking about the very concept of cloud computing – as it is being foisted upon the industry and business. Don’t get me wrong. I believe in the Internet and its power since before it became a commercial entity in the United States. It was for this reason that I elected to pioneer and be founder of Internet e-mail in Pakistan nearly 2 decades ago.

I also do not wish to sound like one of those “everything that can be invented has been invented” naysayers. However, even as the technology lover and evangelist, sometimes I see the industry shooting itself in the foot by simply renaming, repackaging, re-hyping concepts every few years.

Obviously, technology has been moving forward at a rapid pace every decade. Back in the day, a green screen operator’s “cloud” was somewhere in the big air-conditioned room far away, housing the mainframe. 10 years later the concept of client/server moved the cloud into a less discrete location and made it a little more granular.

Then came the not so successful network computing concept which fell victim to its own hype. Next we have the Internet now being leveraged productively in some creative ways, but again causing marketing driven hype to set it up for potential disappointments and failures.

It is partly for this reason, the lack of clear revolutionary changes in enterprise computing, that we face a problem. We have entire industry initiatives and business plans being built around terms that nobody even fully agrees on the definition of.

Cloud Computing, Web 2.0, the Semantic Web, etc. are just some of the examples of how we, as an industry, are adrift. We are again latching on to buzzwords, hype, self-sustaining waves of “if we talk enough about it, it will happen” — hoping someone, somewhere, will create a solution which sells enough in the marketplace to validate the original buzzword.

In the past some companies, like Microsoft, would derail perfectly good technologies possibly competing with their products by using FUD (fear, uncertainty, doubt). Many good companies, products and technologies fell victim to that. However, despite the best efforts of monopolies of their time, whether in computer hardware, operating systems or telecom, smart, nimble and aggressive competitors did create new products, categories and entire industries.

That is why it is so ironic to me that thousands of companies and professionals are trying to create a new Cloud Computing industry — without overcoming the FUD factor inherent in the marketplace!

Instead of removing uncertainty about what cloud computing means, what advantages it offers, what risks it carries and how those risks can be overcome, the players who want to lead in this industry are actually putting their faith in uncertainty!

They are relying on poorly defined concepts, media driven hype and evangelist driven buzzwords. They are hoping to be able to come up with something that sticks while no one knows what it all means.

That approach may work in the 3M Post-It sticky notes laboratory. But that is not how an entire industry, Information Technology and the Internet, based on a reality AND an image of clarity, consistency and communication standards can operate or succeed.

This is not the way to overcome the FUD that validly exists in the minds of technology and business managers in the enterprise. Add to that the recent outages, consistent problems and massive hacks that have hit everyone from Microsoft to Google, from Twitter to Facebook, and you can see why selling Cloud Computing as the answer, or even ready for prime time conversion of businesses, is both disingenuous and dangerous.

How many CIOs would be willing to completely bet their careers, and the security, and business continuity, of their organizations entirely on something as nebulous, literally, as cloud computing? I would not. As a CIO in a recent engagement, I started moving my client organization in that direction, for specific, clearly defined, non-mission-critical, business and technology functions. But, the most important, sensitive and mission-critical elements I ensured keeping in-house, in a proven, reliable and secure infrastructure

It is time for us, as an industry and professionals, to get out from under the umbrella of excuses that are often self-contradictory. When asked to define cloud computing we say things like “This is still an evolving platform”. When asked to sell the concept to clients, we make it sound like it is as reliable as what clients need and expect, knowing that it is not.

Let us let the rain of facts, client needs, technology realities and user expectations wash away the layers of hype that are coating our vision. Then let us build clear definitions, clear messages, clear value propositions that will sell far better than the hype.

Only with such clarity can we expect the sun to shine on a bright future for Cloud Computing. What do you think?

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