Branding, Marketing And User Experiences – IMRAN™

There’s only so far even great marketing can take a brand…

Here’s an interesting post from McKinsey & Company at http://gtnr.it/2yKRmyg .
Great brands are built by frequent customer delight at consistently great customer experiences. 
Most brands today offer average or even sometimes lousy user experiences, but try to make up for it with greater marketing spend. 
There’s only so far even great marketing can take a brand, IMHO. 
What do you think ?

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