Branding, Marketing And User Experiences – IMRAN™

There’s only so far even great marketing can take a brand…

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Here’s an interesting post from McKinsey & Company at http://gtnr.it/2yKRmyg .
Great brands are built by frequent customer delight at consistently great customer experiences. 
Most brands today offer average or even sometimes lousy user experiences, but try to make up for it with greater marketing spend. 
There’s only so far even great marketing can take a brand, IMHO. 
What do you think ?

© 2017 IMRAN™ 

Using CVS App A Prescription For Invasion Of Privacy – IMRAN™

CVS invasion of consumer privacy

Why is CVS Pharmacy trying to track #consumers’ #location even when we are not actually using their App? Sleazy invasion of #privacy and a #security risk! Shameful #UX design decision. Maybe the Federal Trade Commission can find out.

© 2017 IMRAN™

https://t.co/0cgubYkwYb

(Still The) World’s Most Powerful Medium! – IMRAN™

Stay tuned… television imagery may become holographic or directly tuned into our heads one day in the future, but TV is here to stay.

#TelevisionIn4Words is a trending hashtag on Twitter right now. I contributed to that stream with:

“World’s Most Powerful Medium!”
Yes, better believe it, it still is.
You get, as I tagged the post, “#media #news #entertainment #opinion #history #music #comedy #politics #sports #weather” all in one ‘box’!
How many heads of state, or sports champions, or politicians, or businessmen, refuse to be interviewed for TV and say, “No, no TV interviews, tweet me or ask me on FaceBook.” ?
Much that many of us complain about how TV quality sucks these days, very few spend hours daily watching TV reruns from the ‘good old days’. If anything, more and more global citizens are now getting and experiencing the power of television.
Its influence will get even greater as even greater network bandwidth and Internet technology takes global TV to every corner where traditional TV antenna broadcasts could not reach.
And, news flash for those who claim that TV is dead. When you watch video programming, dramas, sports, music, and entertainment on your iPad or smartphone, you are still watching ‘television‘ programming, even if you are not sitting in front of a television set.
Just because the shape and size of the screen change, it does not mean the medium has died.
Stay tuned… television imagery may become holographic or directly tuned into our heads one day in the future, but TV is here to stay. In many ways, it is up to the television industry on how much of the best is still to come.
What do you think?

Imran Anwar
http://IMRAN.TV

That’s Not A Phone Ringer, It’s The Death Bell For WindowsPhone – IMRAN™

On each proposed step I discussed, he laughed and said, “We are Microsoft, We do not need to do that.” And, “Developers are begging us to develop on our platform.”

Microsoft Windows smartphone sales collapse. Down 76%!” reports Computerworld.

That’s not a WindowsPhone ringing but death bell of Microsoft’s phone platform strategy that you do not hear, because when was the last time you heard a WindowsPhone ring except for the expensive product placements on TV shows and in movies? 

It was a mere $8-10 BILLION write off which destroyed the lives of tens of thousands of Nokia employees. Please stand by for a similar LinkedIn write off in 3 years for about $30 Billion. They could have cured Cancer or built 1000 hospitals worldwide with that money!

Imagine me, a MacOS lover from Day 1, working at Microsoft (in strategy / cloud / consulting though) for 3 years. Ironically, I was already sick and tired of the 200 years old iOS UI (user interface) that has STILL not changed since it launched, and the UXdesign (user experience getting worse) from Apple in EVERY area. 

So I was actually happy to see Microsoft’s WindowsPhone interface as one of the few things they did not steal from, I mean, copy from Apple, and something actually better. But, the problem was not the technology. It was, and likely still is, the people of Microsoft.

It is a company with MANY smart people who made so many stupid decisions again and again, but never learned. A most senior leader liked some ideas I had to build a WindowsPhone ecosystem. He connected me with an Indian guy (not Satya Nadella) who was the VP responsible for WindowsPhone app and ecosystem development. I wish I remembered his name now. 

On each proposed step I discussed, he laughed and said, “We are Microsoft, We do not need to do that.” And, “Developers are begging us to develop on our platform.”

I wish I could have recorded that conversation for entertainment value alone.

Imran Anwar

What Workloads Should Or Shouldn’t Move To The Cloud? – IMRAN

There should not be a generic “All workloads of Type X can move to the cloud” nor a “Workloads of Type Y should NEVER move to the cloud” attitude.

No Interest In Exploring This Frontier Of Lousy Internet Customer Service – IMRAN™

Good bye, Frontier Communications, I, thankfully, hardly knew you less than 30 days. B’Bye

Prioritize DOING SOMETHING (Anything!) Over PRIORITIZING! – IMRAN™

One of these days I will prioritize my list of weaknesses, to see which ones to find and evaluate tools to overcome next. [wink].

I recently saw a good post on Medium about a poster that author saw on the FaceBook campus… “Ruthless Prioritization”.

That is a great topic of extraordinary significance to me. I have countless ideas. I even get started on dozens.

Yet, my actual productivity, not just output, but effective productivity that gets things done, that brings goals closer to reality, can often be drowned in my desire to organize, prioritize and optimize my tools rather than in doing what needs to get done.

Cal it procrastination, call is avoidance, call it laziness, call it stupidity, but the end result is the same…

Dreams remain dreams, and things do not get done until months later, when I kick myself seeing how easily I could have done them way back when.

One simple rule I am still trying to teach myself is…. 

Prioritize DOING SOMETHING (Anything!) Over PRIORITIZING!!

It is too easy to become OCD about prioritizing types of things important to us, then prioritizing projects within those, then tasks within those.

I find the ONLY days I get ANYTHING done is when I pick up and DO SOMETHING, ANYTHING, and literally get on a roll of getting things done.

Otherwise, I have spent one-third of my productive life investigating and evaluating tools, one-third installing and optimizing them, and one-third prioritizing things in them… leaving a big fat 0.0% of my time to DO *anything* out of what I need to achieve. 

That is still one of the single biggest weaknesses I have…

One of these days I will prioritize my list of weaknesses, to see which ones to find and evaluate tools to overcome next. [wink].

What do you think? Do you have this problem? How do you overcome it?