“Microsoft Windows smartphone sales collapse. Down 76%!” reports Computerworld.
That’s not a WindowsPhone ringing but death bell of Microsoft’s phone platform strategy that you do not hear, because when was the last time you heard a WindowsPhone ring except for the expensive product placements on TV shows and in movies?
It was a mere $8-10 BILLION write off which destroyed the lives of tens of thousands of Nokia employees. Please stand by for a similar LinkedIn write off in 3 years for about $30 Billion. They could have cured Cancer or built 1000 hospitals worldwide with that money!
Imagine me, a MacOS lover from Day 1, working at Microsoft (in strategy / cloud / consulting though) for 3 years. Ironically, I was already sick and tired of the 200 years old iOS UI (user interface) that has STILL not changed since it launched, and the UXdesign (user experience getting worse) from Apple in EVERY area.
So I was actually happy to see Microsoft’s WindowsPhone interface as one of the few things they did not steal from, I mean, copy from Apple, and something actually better. But, the problem was not the technology. It was, and likely still is, the people of Microsoft.
It is a company with MANY smart people who made so many stupid decisions again and again, but never learned. A most senior leader liked some ideas I had to build a WindowsPhone ecosystem. He connected me with an Indian guy (not Satya Nadella) who was the VP responsible for WindowsPhone app and ecosystem development. I wish I remembered his name now.
On each proposed step I discussed, he laughed and said, “We are Microsoft, We do not need to do that.” And, “Developers are begging us to develop on our platform.”
I wish I could have recorded that conversation for entertainment value alone.